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Next Generation Retail

Af: Deborah Weinswig, Renee Hartmann Engelsk Paperback
SPAR
kr 10

Next Generation Retail

Af: Deborah Weinswig, Renee Hartmann Engelsk Paperback

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.

While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today''s consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).

Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today''s environment of breakneck change and innovation.

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Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.

While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today''s consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).

Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today''s environment of breakneck change and innovation.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781398609631
Indbinding: Paperback
Udgave:
ISBN-10: 1398609633
Udg. Dato: 3 feb 2023
Længde: 22mm
Bredde: 156mm
Højde: 234mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 feb 2023
Forfatter(e) Deborah Weinswig, Renee Hartmann


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 22mm


Bredde 156mm


Højde 234mm


Udg. Dato 3 feb 2023


Oplagsdato 3 feb 2023

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