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Outdoor Advertising (RLE Advertising)

Af: Anthony Sykes, Richard Nelson Engelsk Paperback
SPAR
kr 220

Outdoor Advertising (RLE Advertising)

Af: Anthony Sykes, Richard Nelson Engelsk Paperback

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

First published in 1953.

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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

First published in 1953.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 144
ISBN-13: 9781138977846
Indbinding: Paperback
Udgave:
ISBN-10: 1138977845
Kategori: Reklame
Udg. Dato: 26 nov 2015
Længde: 12mm
Bredde: 157mm
Højde: 233mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 26 nov 2015
Forfatter(e): Anthony Sykes, Richard Nelson
Forfatter(e) Anthony Sykes, Richard Nelson


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 144


Udgave


Længde 12mm


Bredde 157mm


Højde 233mm


Udg. Dato 26 nov 2015


Oplagsdato 26 nov 2015

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