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Policymaking for Citizen Behavior Change
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kr 45
Policymaking for Citizen Behavior Change

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.

Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

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Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.

Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

Produktdetaljer
Sprog: Engelsk
Sider: 184
ISBN-13: 9781138696006
Indbinding: Paperback
Udgave:
ISBN-10: 1138696005
Kategori: Reklame
Udg. Dato: 22 aug 2017
Længde: 16mm
Bredde: 151mm
Højde: 228mm
Oplagsdato: 22 aug 2017
Forfatter(e) Nancy R. (University of Washington Lee, Nancy R. Lee


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 184


Udgave


Længde 16mm


Bredde 151mm


Højde 228mm


Oplagsdato 22 aug 2017

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