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Political Reputation Management
Af: Christian Schnee Engelsk Paperback
SPAR
kr 50
Political Reputation Management
Af: Christian Schnee Engelsk Paperback

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative.



Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.





This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

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It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative.



Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.





This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9780367870553
Indbinding: Paperback
Udgave:
ISBN-10: 036787055X
Udg. Dato: 12 dec 2019
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 12 dec 2019
Forfatter(e): Christian Schnee
Forfatter(e) Christian Schnee


Kategori Politiske reklamer & kampagner


Sprog Engelsk


Indbinding Paperback


Sider 216


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm

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