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Principles of Marketing for a Digital Age
Af: Tracy L. Tuten Engelsk Paperback
SPAR
kr 79
Principles of Marketing for a Digital Age
Af: Tracy L. Tuten Engelsk Paperback
Winner of the TAA 2021 Most Promising New Textbook award!

This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.

The new edition also includes:

• Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb
• A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative
• A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.

This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.

Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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Winner of the TAA 2021 Most Promising New Textbook award!

This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.

The new edition also includes:

• Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb
• A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative
• A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.

This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.

Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781529779790
Indbinding: Paperback
Udgave:
ISBN-10: 1529779790
Kategori: Salg og marketing
Udg. Dato: 27 dec 2022
Længde: 31mm
Bredde: 189mm
Højde: 245mm
Oplagsdato: 27 dec 2022
Forfatter(e): Tracy L. Tuten
Forfatter(e) Tracy L. Tuten


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave


Længde 31mm


Bredde 189mm


Højde 245mm


Udg. Dato 27 dec 2022


Oplagsdato 27 dec 2022

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