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Principles of Retailing
Af: John Fernie, Suzanne Fernie, Christopher Moore Engelsk Paperback
SPAR
kr 149
Principles of Retailing
Af: John Fernie, Suzanne Fernie, Christopher Moore Engelsk Paperback

Retailing is one of the biggest and most important sectors in today''s economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors'' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

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Retailing is one of the biggest and most important sectors in today''s economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors'' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Produktdetaljer
Sprog: Engelsk
Sider: 350
ISBN-13: 9781138791954
Indbinding: Paperback
Udgave:
ISBN-10: 1138791954
Udg. Dato: 5 maj 2015
Længde: 24mm
Bredde: 235mm
Højde: 158mm
Oplagsdato: 5 maj 2015
Forfatter(e) John Fernie, Suzanne Fernie, Christopher Moore


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 350


Udgave


Længde 24mm


Bredde 235mm


Højde 158mm


Udg. Dato 5 maj 2015


Oplagsdato 5 maj 2015

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