Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Psycholinguistic Phenomena in Marketing Communications
Engelsk Paperback
SPAR
kr 79
Psycholinguistic Phenomena in Marketing Communications
Engelsk Paperback
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Eksklusiv medlemspris 507 kr
Medlemspris 515 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 586 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 79 kr
Se vores konkurrenters priser her
God 15.833 anmeldelser på
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Produktdetaljer
Sprog: Engelsk
Sider: 310
ISBN-13: 9780415651134
Indbinding: Paperback
Udgave:
ISBN-10: 0415651131
Kategori: Psykolingvistik
Udg. Dato: 11 jan 2013
Længde: 17mm
Bredde: 146mm
Højde: 226mm
Oplagsdato: 11 jan 2013
Forfatter(e):
Forfatter(e)


Kategori Psykolingvistik


Sprog Engelsk


Indbinding Paperback


Sider 310


Udgave


Længde 17mm


Bredde 146mm


Højde 226mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Eksklusiv medlemspris kr 132

kr 149
Normalpris
kr 134
Medlemspris
SPAR
kr 17
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 239

kr 329
Normalpris
kr 248
Medlemspris
SPAR
kr 90
BOG (HÆFTET)
Eksklusiv medlemspris kr 152

kr 199
Normalpris
kr 157
Medlemspris
SPAR
kr 47
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (HÆFTET)
Eksklusiv medlemspris kr 229

kr 329
Normalpris
kr 239
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (HÆFTET)
Eksklusiv medlemspris kr 149

kr 249
Normalpris
kr 159
Medlemspris
SPAR
kr 100
BOG (PAPERBACK)
Eksklusiv medlemspris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
Vi anbefaler også
BOG (HARDBACK)
Eksklusiv medlemspris kr 551

kr 641
Normalpris
kr 560
Medlemspris
SPAR
kr 90
BOG (PAPERBACK)
Eksklusiv medlemspris kr 507

kr 586
Normalpris
kr 515
Medlemspris
SPAR
kr 79
BOG (HARDBACK)
Eksklusiv medlemspris kr 735

kr 878
Normalpris
kr 749
Medlemspris
SPAR
kr 143
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 407

kr 506
Normalpris
kr 417
Medlemspris
SPAR
kr 99
BOG (PAPERBACK)
Eksklusiv medlemspris kr 332

kr 360
Normalpris
kr 335
Medlemspris
SPAR
kr 28
BOG (PAPERBACK)
Eksklusiv medlemspris kr 551

kr 568
Normalpris
kr 553
Medlemspris
SPAR
kr 17
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 406

kr 472
Normalpris
kr 413
Medlemspris
SPAR
kr 66
BOG (PAPERBACK)
Eksklusiv medlemspris kr 447

kr 614
Normalpris
kr 464
Medlemspris
SPAR
kr 167
BOG (PAPERBACK)
Eksklusiv medlemspris kr 524

kr 630
Normalpris
kr 535
Medlemspris
SPAR
kr 106
BOG (PAPERBACK)
Eksklusiv medlemspris kr 448

kr 528
Normalpris
kr 456
Medlemspris
SPAR
kr 80
BOG (HARDBACK)
Eksklusiv medlemspris kr 852

kr 1.070
Normalpris
kr 874
Medlemspris
SPAR
kr 218
BOG (HARDBACK)
Eksklusiv medlemspris kr 1086

kr 1.183
Normalpris
kr 1.096
Medlemspris
SPAR
kr 97
BOG (PAPERBACK)
Eksklusiv medlemspris kr 428

kr 484
Normalpris
kr 434
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 428

kr 484
Normalpris
kr 434
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 433
Normalpris
kr 382
Medlemspris
SPAR
kr 57
BOG (PAPERBACK)
Eksklusiv medlemspris kr 279

kr 303
Normalpris
kr 281
Medlemspris
SPAR
kr 24
BOG (PAPERBACK)
Eksklusiv medlemspris kr 311

kr 337
Normalpris
kr 314
Medlemspris
SPAR
kr 26
BOG (HARDBACK)
Eksklusiv medlemspris kr 810

kr 1.013
Normalpris
kr 830
Medlemspris
SPAR
kr 203