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Psycholinguistic Phenomena in Marketing Communications
Engelsk Paperback
SPAR
kr 82
Psycholinguistic Phenomena in Marketing Communications
Engelsk Paperback
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Produktdetaljer
Sprog: Engelsk
Sider: 310
ISBN-13: 9780415651134
Indbinding: Paperback
Udgave:
ISBN-10: 0415651131
Kategori: Psykolingvistik
Udg. Dato: 11 jan 2013
Længde: 17mm
Bredde: 146mm
Højde: 226mm
Oplagsdato: 11 jan 2013
Forfatter(e):
Forfatter(e)


Kategori Psykolingvistik


Sprog Engelsk


Indbinding Paperback


Sider 310


Udgave


Længde 17mm


Bredde 146mm


Højde 226mm


Udg. Dato 11 jan 2013


Oplagsdato 11 jan 2013

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