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Psychophysiological Measurement and Meaning

Af: Robert F. Potter, Paul Bolls Engelsk Paperback
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kr 79

Psychophysiological Measurement and Meaning

Af: Robert F. Potter, Paul Bolls Engelsk Paperback

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. 

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. 

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Produktdetaljer
Sprog: Engelsk
Sider: 286
ISBN-13: 9780415994149
Indbinding: Paperback
Udgave:
ISBN-10: 0415994144
Kategori: Medievidenskab
Udg. Dato: 29 aug 2011
Længde: 16mm
Bredde: 228mm
Højde: 157mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 29 aug 2011
Forfatter(e): Robert F. Potter, Paul Bolls
Forfatter(e) Robert F. Potter, Paul Bolls


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 286


Udgave


Længde 16mm


Bredde 228mm


Højde 157mm


Udg. Dato 29 aug 2011


Oplagsdato 29 aug 2011

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