Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Public Relations as a Creative Industry
SPAR
kr 73
Public Relations as a Creative Industry

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

Eksklusiv medlemspris 490 kr
Medlemspris 497 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 563 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 73 kr
Se vores konkurrenters priser her
God 15.831 anmeldelser på

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

Produktdetaljer
Sprog: Engelsk
Sider: 124
ISBN-13: 9781032160481
Indbinding: Hardback
Udgave:
ISBN-10: 1032160489
Kategori: PR
Udg. Dato: 9 sep 2022
Længde: 14mm
Bredde: 224mm
Højde: 146mm
Oplagsdato: 9 sep 2022
Forfatter(e) Elisenda (Universitat Oberta de Catalunya Estanyol, Elisenda Estanyol


Kategori PR


Sprog Engelsk


Indbinding Hardback


Sider 124


Udgave


Længde 14mm


Bredde 224mm


Højde 146mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 387

kr 440
Normalpris
kr 392
Medlemspris
SPAR
kr 53
BOG (HÆFTET)
Eksklusiv medlemspris kr 735

kr 875
Normalpris
kr 749
Medlemspris
SPAR
kr 140
BOG (HÆFTET)
Eksklusiv medlemspris kr 302

kr 356
Normalpris
kr 307
Medlemspris
SPAR
kr 54
BOG (HÆFTET)
Eksklusiv medlemspris kr 128

kr 128
Normalpris
kr 128
Medlemspris
BOG (HÆFTET)
Eksklusiv medlemspris kr 435

kr 500
Normalpris
kr 442
Medlemspris
SPAR
kr 65
BOG (HÆFTET)
Eksklusiv medlemspris kr 259

kr 299
Normalpris
kr 263
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 243

kr 260
Normalpris
kr 245
Medlemspris
SPAR
kr 17
BOG (HÆFTET)
Eksklusiv medlemspris kr 262

kr 350
Normalpris
kr 271
Medlemspris
SPAR
kr 88
BOG (ANDET)
Eksklusiv medlemspris kr 233

kr 262
Normalpris
kr 236
Medlemspris
SPAR
kr 29
BOG (HÆFTET)
Eksklusiv medlemspris kr 259

kr 299
Normalpris
kr 263
Medlemspris
SPAR
kr 40
BOG (HÆFTET)
Eksklusiv medlemspris kr 313

kr 348
Normalpris
kr 317
Medlemspris
SPAR
kr 35
BOG (ANDET)
Eksklusiv medlemspris kr 135

kr 139
Normalpris
kr 135
Medlemspris
SPAR
kr 4
BOG (HÆFTET)
Eksklusiv medlemspris kr 350

kr 420
Normalpris
kr 357
Medlemspris
SPAR
kr 70
BOG (HÆFTET)
Eksklusiv medlemspris kr 305

kr 360
Normalpris
kr 311
Medlemspris
SPAR
kr 55
BOG (PAPERBACK)
Eksklusiv medlemspris kr 115

kr 119
Normalpris
kr 115
Medlemspris
SPAR
kr 4
BOG (HÆFTET)
Eksklusiv medlemspris kr 295

kr 400
Normalpris
kr 306
Medlemspris
SPAR
kr 105
BOG (HÆFTET)
Eksklusiv medlemspris kr 333

kr 398
Normalpris
kr 340
Medlemspris
SPAR
kr 65
BOG (PAPERBACK)
Eksklusiv medlemspris kr 240

kr 240
Normalpris
kr 240
Medlemspris
E-BOG
Eksklusiv medlemspris kr 62

kr 84
Normalpris
kr 64
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 400

kr 450
Normalpris
kr 405
Medlemspris
SPAR
kr 50
BOG (HARDBACK)
Eksklusiv medlemspris kr 761

kr 1.014
Normalpris
kr 786
Medlemspris
SPAR
kr 253
BOG (PAPERBACK)
Eksklusiv medlemspris kr 512

kr 529
Normalpris
kr 514
Medlemspris
SPAR
kr 17
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 505

kr 586
Normalpris
kr 513
Medlemspris
SPAR
kr 81
BOG (PAPERBACK)
Eksklusiv medlemspris kr 400

kr 450
Normalpris
kr 405
Medlemspris
SPAR
kr 50
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 358

kr 393
Normalpris
kr 362
Medlemspris
SPAR
kr 35
BOG (PAPERBACK)
Eksklusiv medlemspris kr 487

kr 563
Normalpris
kr 495
Medlemspris
SPAR
kr 76
BOG (PAPERBACK)
Eksklusiv medlemspris kr 435

kr 495
Normalpris
kr 441
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Eksklusiv medlemspris kr 443

kr 506
Normalpris
kr 449
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 636

kr 754
Normalpris
kr 648
Medlemspris
SPAR
kr 118
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 443

kr 506
Normalpris
kr 449
Medlemspris
SPAR
kr 63
BOG (HARDBACK)
Eksklusiv medlemspris kr 794

kr 957
Normalpris
kr 810
Medlemspris
SPAR
kr 163