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Routledge Handbook of Football Marketing

Engelsk Paperback
SPAR
kr 63

Routledge Handbook of Football Marketing

Engelsk Paperback

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.



From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan.



The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.



From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan.



The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9780367886073
Indbinding: Paperback
Udgave:
ISBN-10: 0367886073
Kategori: Fodbold
Udg. Dato: 12 dec 2019
Længde: 32mm
Bredde: 245mm
Højde: 173mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 12 dec 2019
Forfatter(e):
Forfatter(e)


Kategori Fodbold


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave


Længde 32mm


Bredde 245mm


Højde 173mm


Udg. Dato 12 dec 2019


Oplagsdato 12 dec 2019

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