Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

Selling the American People

Af: Lee Mcguigan Engelsk Paperback
SPAR
kr 131

Selling the American People

Af: Lee Mcguigan Engelsk Paperback
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet.  Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.

To help make sense of today''s attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry''s efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Eksklusiv medlemspris 409 kr
Medlemspris 422 kr
Denne pris er kun for medlemmer. Du bliver automatisk medlem når du køber til denne pris. Prøv 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 540 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 131 kr
Se vores konkurrenters priser her
God 15.890 anmeldelser på
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet.  Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.

To help make sense of today''s attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry''s efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9780262545440
Indbinding: Paperback
Udgave:
ISBN-10: 0262545446
Udg. Dato: 18 jul 2023
Længde: 35mm
Bredde: 153mm
Højde: 229mm
Forlag: MIT Press Ltd
Oplagsdato: 18 jul 2023
Forfatter(e): Lee Mcguigan
Forfatter(e) Lee Mcguigan


Kategori Teknologi: generelt


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave


Længde 35mm


Bredde 153mm


Højde 229mm


Udg. Dato 18 jul 2023


Oplagsdato 18 jul 2023

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 279
Normalpris
kr 207
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 105

kr 120
Normalpris
kr 107
Medlemspris
SPAR
kr 15
BOG (INDBUNDET)
Eksklusiv medlemspris kr 184

kr 299
Normalpris
kr 196
Medlemspris
SPAR
kr 115
BOG (FYSISK BOG)
Eksklusiv medlemspris kr 200

kr 200
Normalpris
kr 200
Medlemspris
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (HÆFTET)
Eksklusiv medlemspris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (HÆFTET)
Eksklusiv medlemspris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (INDBUNDET)
Eksklusiv medlemspris kr 95

kr 120
Normalpris
kr 98
Medlemspris
SPAR
kr 25
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (PAPERBACK)
Eksklusiv medlemspris kr 565

kr 883
Normalpris
kr 597
Medlemspris
SPAR
kr 318
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 167

kr 250
Normalpris
kr 175
Medlemspris
SPAR
kr 83
BOG (INDBUNDET)
Eksklusiv medlemspris kr 168

kr 229
Normalpris
kr 174
Medlemspris
SPAR
kr 61
BOG (HÆFTET)
Eksklusiv medlemspris kr 244

kr 299
Normalpris
kr 250
Medlemspris
SPAR
kr 55
Vi anbefaler også
BOG (HARDBACK)
Eksklusiv medlemspris kr 1058

kr 1.211
Normalpris
kr 1.073
Medlemspris
SPAR
kr 153
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 348

kr 405
Normalpris
kr 354
Medlemspris
SPAR
kr 57
BOG (PAPERBACK)
Eksklusiv medlemspris kr 217

kr 292
Normalpris
kr 225
Medlemspris
SPAR
kr 75
BOG (PAPERBACK)
Eksklusiv medlemspris kr 306

kr 326
Normalpris
kr 308
Medlemspris
SPAR
kr 20
BOG (HARDBACK)
Eksklusiv medlemspris kr 323

kr 371
Normalpris
kr 328
Medlemspris
SPAR
kr 48
BOG (HARDBACK)
Eksklusiv medlemspris kr 190

kr 315
Normalpris
kr 203
Medlemspris
SPAR
kr 125
BOG (PAPERBACK)
Eksklusiv medlemspris kr 476

kr 552
Normalpris
kr 484
Medlemspris
SPAR
kr 76
BOG (HARDBACK)
Eksklusiv medlemspris kr 306

kr 450
Normalpris
kr 320
Medlemspris
SPAR
kr 144
BOG (PAPERBACK)
Eksklusiv medlemspris kr 389

kr 438
Normalpris
kr 394
Medlemspris
SPAR
kr 49
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 475
Normalpris
kr 462
Medlemspris
SPAR
kr 14
BOG (PAPERBACK)
Eksklusiv medlemspris kr 283

kr 529
Normalpris
kr 308
Medlemspris
SPAR
kr 246
BOG (PAPERBACK)
Eksklusiv medlemspris kr 475

kr 489
Normalpris
kr 476
Medlemspris
SPAR
kr 14
BOG (PAPERBACK)
Eksklusiv medlemspris kr 179

kr 224
Normalpris
kr 184
Medlemspris
SPAR
kr 45
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 507

kr 586
Normalpris
kr 515
Medlemspris
SPAR
kr 79
BOG (PAPERBACK)
Eksklusiv medlemspris kr 409

kr 540
Normalpris
kr 422
Medlemspris
SPAR
kr 131
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 306

kr 326
Normalpris
kr 308
Medlemspris
SPAR
kr 20