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Selling Your Value Proposition
Af: Helen Blake, Cindy Barnes, Tamara Howard Engelsk Paperback
SPAR
kr 123
Selling Your Value Proposition
Af: Helen Blake, Cindy Barnes, Tamara Howard Engelsk Paperback

A value proposition is created from the combination of a company''s products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors'' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

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A value proposition is created from the combination of a company''s products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors'' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9780749479916
Indbinding: Paperback
Udgave:
ISBN-10: 0749479914
Udg. Dato: 3 maj 2017
Længde: 18mm
Bredde: 159mm
Højde: 235mm
Oplagsdato: 3 maj 2017
Forfatter(e) Helen Blake, Cindy Barnes, Tamara Howard


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave


Længde 18mm


Bredde 159mm


Højde 235mm

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