Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Sex in Advertising
Engelsk Paperback
SPAR
kr 15
Sex in Advertising
Engelsk Paperback
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today''s advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Eksklusiv medlemspris 515 kr
Medlemspris 517 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 530 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 15 kr
Se vores konkurrenters priser her
God 15.857 anmeldelser på
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today''s advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Produktdetaljer
Sprog: Engelsk
Sider: 306
ISBN-13: 9780805841183
Indbinding: Paperback
Udgave:
ISBN-10: 0805841180
Kategori: Medievidenskab
Udg. Dato: 1 dec 2002
Længde: 18mm
Bredde: 226mm
Højde: 153mm
Oplagsdato: 1 dec 2002
Forfatter(e):
Forfatter(e)


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 306


Udgave


Længde 18mm


Bredde 226mm


Højde 153mm


Udg. Dato 1 dec 2002


Oplagsdato 1 dec 2002

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
LYDBOG
Eksklusiv medlemspris kr 95

kr 129
Normalpris
kr 98
Medlemspris
SPAR
kr 34
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 223

kr 320
Normalpris
kr 233
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (INDBUNDET)
Eksklusiv medlemspris kr 246

kr 329
Normalpris
kr 254
Medlemspris
SPAR
kr 83
BOG (INDBUNDET)
Eksklusiv medlemspris kr 270

kr 399
Normalpris
kr 283
Medlemspris
SPAR
kr 129
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 141

kr 179
Normalpris
kr 145
Medlemspris
SPAR
kr 38
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 279
Normalpris
kr 207
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 889

kr 957
Normalpris
kr 896
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 393

kr 438
Normalpris
kr 398
Medlemspris
SPAR
kr 45
BOG (PAPERBACK)
Eksklusiv medlemspris kr 364

kr 427
Normalpris
kr 370
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 604

kr 709
Normalpris
kr 615
Medlemspris
SPAR
kr 105
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 380

kr 438
Normalpris
kr 386
Medlemspris
SPAR
kr 58
BOG (HARDBACK)
Eksklusiv medlemspris kr 717

kr 912
Normalpris
kr 737
Medlemspris
SPAR
kr 195
BOG (PAPERBACK)
Eksklusiv medlemspris kr 919

kr 1.239
Normalpris
kr 951
Medlemspris
SPAR
kr 320
BOG (HARDBACK)
Eksklusiv medlemspris kr 919

kr 1.239
Normalpris
kr 951
Medlemspris
SPAR
kr 320
BOG (PAPERBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 434

kr 506
Normalpris
kr 441
Medlemspris
SPAR
kr 72
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 385

kr 427
Normalpris
kr 389
Medlemspris
SPAR
kr 42
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 574

kr 597
Normalpris
kr 576
Medlemspris
SPAR
kr 23
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 456

kr 539
Normalpris
kr 464
Medlemspris
SPAR
kr 83
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (HARDBACK)
Eksklusiv medlemspris kr 717

kr 912
Normalpris
kr 737
Medlemspris
SPAR
kr 195