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Social Intrapreneurism and All That Jazz

Af: David Grayson, Melody McLaren, Heiko Spitzeck Engelsk Paperback
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Social Intrapreneurism and All That Jazz

Af: David Grayson, Melody McLaren, Heiko Spitzeck Engelsk Paperback
In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
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In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9781783530519
Indbinding: Paperback
Udgave:
ISBN-10: 1783530510
Udg. Dato: 17 mar 2014
Længde: 14mm
Bredde: 233mm
Højde: 158mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 17 mar 2014
Forfatter(e) David Grayson, Melody McLaren, Heiko Spitzeck


Kategori Virksomhedsinnovation


Sprog Engelsk


Indbinding Paperback


Sider 254


Udgave


Længde 14mm


Bredde 233mm


Højde 158mm


Udg. Dato 17 mar 2014


Oplagsdato 17 mar 2014

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