Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Social Media Campaigns
SPAR
kr 70
Social Media Campaigns

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Eksklusiv medlemspris 470 kr
Medlemspris 477 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 540 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 70 kr
Se vores konkurrenters priser her
God 15.828 anmeldelser på

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9780367896201
Indbinding: Paperback
Udgave:
ISBN-10: 0367896206
Kategori: Reklame
Udg. Dato: 30 dec 2020
Længde: 18mm
Bredde: 152mm
Højde: 228mm
Oplagsdato: 30 dec 2020
Forfatter(e) Carolyn Mae (Biola University Kim, Carolyn Mae Kim


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 210


Udgave


Længde 18mm


Bredde 152mm


Højde 228mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 203

kr 225
Normalpris
kr 205
Medlemspris
SPAR
kr 22
BOG (HÆFTET)
Eksklusiv medlemspris kr 428

kr 525
Normalpris
kr 438
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 428

kr 525
Normalpris
kr 438
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 466

kr 575
Normalpris
kr 477
Medlemspris
SPAR
kr 109
BOG (HÆFTET)
Eksklusiv medlemspris kr 346

kr 415
Normalpris
kr 353
Medlemspris
SPAR
kr 69
BOG (HÆFTET)
Eksklusiv medlemspris kr 312

kr 370
Normalpris
kr 318
Medlemspris
SPAR
kr 58
BOG (INDBUNDET)
Eksklusiv medlemspris kr 342

kr 410
Normalpris
kr 349
Medlemspris
SPAR
kr 68
BOG (HÆFTET)
Eksklusiv medlemspris kr 335

kr 400
Normalpris
kr 342
Medlemspris
SPAR
kr 65
BOG (HÆFTET)
Eksklusiv medlemspris kr 428

kr 525
Normalpris
kr 438
Medlemspris
SPAR
kr 97
E-BOG
Eksklusiv medlemspris kr 31

kr 45
Normalpris
kr 32
Medlemspris
SPAR
kr 14
BOG (HÆFTET)
Eksklusiv medlemspris kr 346

kr 415
Normalpris
kr 353
Medlemspris
SPAR
kr 69
BOG (HÆFTET)
Eksklusiv medlemspris kr 222

kr 250
Normalpris
kr 225
Medlemspris
SPAR
kr 28
BOG (HÆFTET)
Eksklusiv medlemspris kr 331

kr 395
Normalpris
kr 337
Medlemspris
SPAR
kr 64
BOG (HÆFTET)
Eksklusiv medlemspris kr 166

kr 175
Normalpris
kr 167
Medlemspris
SPAR
kr 9
BOG (HÆFTET)
Eksklusiv medlemspris kr 331

kr 395
Normalpris
kr 337
Medlemspris
SPAR
kr 64
BOG (PAPERBACK)
Eksklusiv medlemspris kr 199

kr 199
Normalpris
kr 199
Medlemspris
BOG (INDBUNDET)
Eksklusiv medlemspris kr 556

kr 695
Normalpris
kr 570
Medlemspris
SPAR
kr 139
BOG (HÆFTET)
Eksklusiv medlemspris kr 169

kr 179
Normalpris
kr 170
Medlemspris
SPAR
kr 10
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 358

kr 397
Normalpris
kr 362
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Eksklusiv medlemspris kr 549

kr 641
Normalpris
kr 558
Medlemspris
SPAR
kr 92
BOG (PAPERBACK)
Eksklusiv medlemspris kr 575

kr 675
Normalpris
kr 585
Medlemspris
SPAR
kr 100
BOG (PAPERBACK)
Eksklusiv medlemspris kr 312

kr 337
Normalpris
kr 315
Medlemspris
SPAR
kr 25
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 391

kr 438
Normalpris
kr 396
Medlemspris
SPAR
kr 47
BOG (PAPERBACK)
Eksklusiv medlemspris kr 443

kr 506
Normalpris
kr 449
Medlemspris
SPAR
kr 63
BOG (HARDBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (HARDBACK)
Eksklusiv medlemspris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Eksklusiv medlemspris kr 562

kr 586
Normalpris
kr 564
Medlemspris
SPAR
kr 24
BOG (PAPERBACK)
Eksklusiv medlemspris kr 438

kr 540
Normalpris
kr 448
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 407
Normalpris
kr 371
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 441
Normalpris
kr 374
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Eksklusiv medlemspris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22