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Social Media Campaigns
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Social Media Campaigns

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

• new strategies to guide students in the initial campaign planning phase

• added content on influencers, social care teams, and newsjacking

• coverage of research evaluation, the implications of findings, and articulating the ROI

• expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9780367896201
Indbinding: Paperback
Udgave:
ISBN-10: 0367896206
Kategori: Reklame
Udg. Dato: 30 dec 2020
Længde: 18mm
Bredde: 152mm
Højde: 228mm
Oplagsdato: 30 dec 2020
Forfatter(e) Carolyn Mae (Biola University Kim, Carolyn Mae Kim


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 210


Udgave


Længde 18mm


Bredde 152mm


Højde 228mm


Udg. Dato 30 dec 2020


Oplagsdato 30 dec 2020

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