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Social Media Measurement and Management
Af: Jeremy Harris Lipschultz Engelsk Paperback
SPAR
kr 56
Social Media Measurement and Management
Af: Jeremy Harris Lipschultz Engelsk Paperback

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.

A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.

A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780815363927
Indbinding: Paperback
Udgave:
ISBN-10: 0815363923
Kategori: Medievidenskab
Udg. Dato: 9 jul 2019
Længde: 20mm
Bredde: 178mm
Højde: 229mm
Oplagsdato: 9 jul 2019
Forfatter(e): Jeremy Harris Lipschultz
Forfatter(e) Jeremy Harris Lipschultz


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 20mm


Bredde 178mm


Højde 229mm


Udg. Dato 9 jul 2019


Oplagsdato 9 jul 2019

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