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Sport Branding Insights
Af: Constantino Stavros, Aaron C.T. Smith Engelsk Hardback
SPAR
kr 73
Sport Branding Insights
Af: Constantino Stavros, Aaron C.T. Smith Engelsk Hardback

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media.

Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

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In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media.

Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Produktdetaljer
Sprog: Engelsk
Sider: 102
ISBN-13: 9780367331641
Indbinding: Hardback
Udgave:
ISBN-10: 0367331640
Kategori: Salg og marketing
Udg. Dato: 5 nov 2019
Længde: 8mm
Bredde: 144mm
Højde: 223mm
Oplagsdato: 5 nov 2019
Forfatter(e) Constantino Stavros, Aaron C.T. Smith


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 102


Udgave


Længde 8mm


Bredde 144mm


Højde 223mm


Udg. Dato 5 nov 2019


Oplagsdato 5 nov 2019

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