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Strategic Learning
Af: Willie Pietersen Engelsk Hardback
SPAR
kr 70
Strategic Learning
Af: Willie Pietersen Engelsk Hardback

How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors

What''s even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again.

  • Teaches organizations to make smarter decisions that help them win customers and earn superior profits
  • Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment
  • Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit
  • Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley

Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

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How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors

What''s even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again.

  • Teaches organizations to make smarter decisions that help them win customers and earn superior profits
  • Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment
  • Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit
  • Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley

Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780470540695
Indbinding: Hardback
Udgave:
ISBN-10: 0470540699
Udg. Dato: 16 apr 2010
Længde: 18mm
Bredde: 235mm
Højde: 162mm
Oplagsdato: 16 apr 2010
Forfatter(e): Willie Pietersen
Forfatter(e) Willie Pietersen


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 18mm


Bredde 235mm


Højde 162mm


Udg. Dato 16 apr 2010


Oplagsdato 16 apr 2010

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