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Sustainable Destination Branding and Marketing
Engelsk Hardback
SPAR
kr 267
Sustainable Destination Branding and Marketing
Engelsk Hardback
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:- Uniquely covers both marketing and branding of a destination from a sustainability perspective;- Considers the role of emotions and experiences when advertising a destination;- Brings together a set of global authors to provide a varied and universally applicable approach to the subject.A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
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Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:- Uniquely covers both marketing and branding of a destination from a sustainability perspective;- Considers the role of emotions and experiences when advertising a destination;- Brings together a set of global authors to provide a varied and universally applicable approach to the subject.A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Produktdetaljer
Sprog: Engelsk
Sider: 260
ISBN-13: 9781786394286
Indbinding: Hardback
Udgave:
ISBN-10: 1786394286
Udg. Dato: 20 dec 2019
Længde: 20mm
Bredde: 178mm
Højde: 250mm
Oplagsdato: 20 dec 2019
Forfatter(e):
Forfatter(e)


Kategori Udviklings- & Vækstøkonomi


Sprog Engelsk


Indbinding Hardback


Sider 260


Udgave


Længde 20mm


Bredde 178mm


Højde 250mm


Udg. Dato 20 dec 2019


Oplagsdato 20 dec 2019

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