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Television and Its Audience

Af: Patrick Barwise, Andrew Ehrenberg Engelsk Paperback
SPAR
kr 104

Television and Its Audience

Af: Patrick Barwise, Andrew Ehrenberg Engelsk Paperback
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience ′segmentation′; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.

The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

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This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience ′segmentation′; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.

The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9780803981553
Indbinding: Paperback
Udgave:
ISBN-10: 0803981554
Kategori: TV
Udg. Dato: 24 nov 1988
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: Sage Publications Ltd
Oplagsdato: 24 nov 1988
Forfatter(e) Patrick Barwise, Andrew Ehrenberg


Kategori TV


Sprog Engelsk


Indbinding Paperback


Sider 220


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 24 nov 1988


Oplagsdato 24 nov 1988

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