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The Fashion Business
Af: Dario Golizia Engelsk Paperback
SPAR
kr 48
The Fashion Business
Af: Dario Golizia Engelsk Paperback

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

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This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Produktdetaljer
Sprog: Engelsk
Sider: 222
ISBN-13: 9780367490553
Indbinding: Paperback
Udgave:
ISBN-10: 0367490552
Udg. Dato: 19 jul 2021
Længde: 24mm
Bredde: 175mm
Højde: 244mm
Oplagsdato: 19 jul 2021
Forfatter(e): Dario Golizia
Forfatter(e) Dario Golizia


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 222


Udgave


Længde 24mm


Bredde 175mm


Højde 244mm


Udg. Dato 19 jul 2021


Oplagsdato 19 jul 2021

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