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The Handbook of Marketing Strategy for Life Science Companies

Af: Jean-Francois Denault Engelsk Paperback
SPAR
kr 73

The Handbook of Marketing Strategy for Life Science Companies

Af: Jean-Francois Denault Engelsk Paperback

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more).

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

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The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more).

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Produktdetaljer
Sprog: Engelsk
Sider: 201
ISBN-13: 9780815376880
Indbinding: Paperback
Udgave:
ISBN-10: 081537688X
Kategori: Salg og marketing
Udg. Dato: 1 jun 2018
Længde: 27mm
Bredde: 158mm
Højde: 234mm
Forlag: Taylor & Francis Inc
Oplagsdato: 1 jun 2018
Forfatter(e): Jean-Francois Denault
Forfatter(e) Jean-Francois Denault


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 201


Udgave


Længde 27mm


Bredde 158mm


Højde 234mm


Udg. Dato 1 jun 2018


Oplagsdato 1 jun 2018

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