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The Language of Tourism: A Sociolinguistic Perspective
Af: Graham Dann Engelsk Hardback
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kr 240
The Language of Tourism: A Sociolinguistic Perspective
Af: Graham Dann Engelsk Hardback
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.
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Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.
Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780851989990
Indbinding: Hardback
Udgave:
ISBN-10: 0851989993
Kategori: Sociolingvistik
Udg. Dato: 1 apr 1996
Længde: 17mm
Bredde: 132mm
Højde: 146mm
Oplagsdato: 1 apr 1996
Forfatter(e): Graham Dann
Forfatter(e) Graham Dann


Kategori Sociolingvistik


Sprog Engelsk


Indbinding Hardback


Sider 304


Udgave


Længde 17mm


Bredde 132mm


Højde 146mm


Udg. Dato 1 apr 1996


Oplagsdato 1 apr 1996

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