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The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Af: Mindy Weinstein Engelsk Hardback
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kr 50

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Af: Mindy Weinstein Engelsk Hardback
Drive revenue and grow your business by using the powerful concept of scarcity

“Hurry, limited quantities available!”
“Act now, time is running out!” 
“Limit of one per customer!” 

Scarcity is an influence factor that carries a great deal of power, so it’s no wonder why your organization probably already uses it as a way to leverage consumer behavior. But the concept of scarcity contains multiple layers and complexities. In The Power of Scarcity, one of the country’s foremost experts on scarcity demystifies the science behind it and shows you how to use it to bolster your business. 

The author explains how and why scarcity works, including the types of messages that are most effective, how to use them ethically, and common mistakes to avoid. You’ll find essential information on:

• Scarcity as an influence factor
• Why we are more afraid of loss than gain
• Scarcity versus sales
• Sending the right message at the right time
• The four key types of scarcity and how to use them
• How companies are using scarcity to build communities, create customer loyalty, and increase revenue

Innovative, inspiring, and filled with practical tips and case studies, The Power of Scarcity offers you a potent new tool for kickstarting even greater success.


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Drive revenue and grow your business by using the powerful concept of scarcity

“Hurry, limited quantities available!”
“Act now, time is running out!” 
“Limit of one per customer!” 

Scarcity is an influence factor that carries a great deal of power, so it’s no wonder why your organization probably already uses it as a way to leverage consumer behavior. But the concept of scarcity contains multiple layers and complexities. In The Power of Scarcity, one of the country’s foremost experts on scarcity demystifies the science behind it and shows you how to use it to bolster your business. 

The author explains how and why scarcity works, including the types of messages that are most effective, how to use them ethically, and common mistakes to avoid. You’ll find essential information on:

• Scarcity as an influence factor
• Why we are more afraid of loss than gain
• Scarcity versus sales
• Sending the right message at the right time
• The four key types of scarcity and how to use them
• How companies are using scarcity to build communities, create customer loyalty, and increase revenue

Innovative, inspiring, and filled with practical tips and case studies, The Power of Scarcity offers you a potent new tool for kickstarting even greater success.


Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781264278237
Indbinding: Hardback
Udgave:
ISBN-10: 1264278233
Udg. Dato: 23 nov 2022
Længde: 27mm
Bredde: 160mm
Højde: 237mm
Forlag: McGraw-Hill Education
Oplagsdato: 23 nov 2022
Forfatter(e): Mindy Weinstein
Forfatter(e) Mindy Weinstein


Kategori Erhvervsliv, virksomheder og ledelse


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 27mm


Bredde 160mm


Højde 237mm


Udg. Dato 23 nov 2022


Oplagsdato 23 nov 2022

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