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The Public Relations Strategic Toolkit
Af: Alison Theaker, Heather Yaxley Engelsk Paperback
SPAR
kr 45
The Public Relations Strategic Toolkit
Af: Alison Theaker, Heather Yaxley Engelsk Paperback

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

  • definitions of key terms
  • contemporary case studies
  • interviews with practitioners
  • handy checklists
  • practical activities and assignments.

By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

  • definitions of key terms
  • contemporary case studies
  • interviews with practitioners
  • handy checklists
  • practical activities and assignments.

By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Produktdetaljer
Sprog: Engelsk
Sider: 418
ISBN-13: 9781138678675
Indbinding: Paperback
Udgave:
ISBN-10: 1138678678
Kategori: PR
Udg. Dato: 19 okt 2017
Længde: 28mm
Bredde: 174mm
Højde: 246mm
Oplagsdato: 19 okt 2017
Forfatter(e) Alison Theaker, Heather Yaxley


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 418


Udgave


Længde 28mm


Bredde 174mm


Højde 246mm

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