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Understanding the Hospitality Consumer

Af: Alastair Williams Engelsk Paperback
SPAR
kr 68

Understanding the Hospitality Consumer

Af: Alastair Williams Engelsk Paperback
''Understanding the Hospitality Consumer'' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today''s marketing techniques.

Using industry based case studies and examples ''Understanding the Hospitality Consumer'' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book''s targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
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''Understanding the Hospitality Consumer'' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today''s marketing techniques.

Using industry based case studies and examples ''Understanding the Hospitality Consumer'' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book''s targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9780750652490
Indbinding: Paperback
Udgave:
ISBN-10: 0750652497
Udg. Dato: 14 maj 2002
Længde: 14mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 14 maj 2002
Forfatter(e): Alastair Williams
Forfatter(e) Alastair Williams


Kategori Hotel-, catering- & restaurationsbranchen


Sprog Engelsk


Indbinding Paperback


Sider 280


Udgave


Længde 14mm


Bredde 234mm


Højde 156mm


Udg. Dato 14 maj 2002


Oplagsdato 14 maj 2002

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