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Using Social Marketing for Public Emergency Preparedness
Af: Nancy Meyer-Emerick Engelsk Paperback
SPAR
kr 37
Using Social Marketing for Public Emergency Preparedness
Af: Nancy Meyer-Emerick Engelsk Paperback

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

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Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Produktdetaljer
Sprog: Engelsk
Sider: 118
ISBN-13: 9780765645784
Indbinding: Paperback
Udgave:
ISBN-10: 0765645785
Udg. Dato: 9 sep 2015
Længde: 11mm
Bredde: 231mm
Højde: 153mm
Oplagsdato: 9 sep 2015
Forfatter(e): Nancy Meyer-Emerick
Forfatter(e) Nancy Meyer-Emerick


Kategori Sociale konsekvenser af katastrofer


Sprog Engelsk


Indbinding Paperback


Sider 118


Udgave


Længde 11mm


Bredde 231mm


Højde 153mm


Udg. Dato 9 sep 2015


Oplagsdato 9 sep 2015

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