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What the New Breed of CMOs Know That You Don't
Af: MaryLee Sachs Engelsk Hardback
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kr 71
What the New Breed of CMOs Know That You Don't
Af: MaryLee Sachs Engelsk Hardback
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
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This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
Produktdetaljer
Sprog: Engelsk
Sider: 176
ISBN-13: 9781409455721
Indbinding: Hardback
Udgave:
ISBN-10: 1409455726
Udg. Dato: 11 jul 2013
Længde: 16mm
Bredde: 250mm
Højde: 180mm
Oplagsdato: 11 jul 2013
Forfatter(e): MaryLee Sachs
Forfatter(e) MaryLee Sachs


Kategori Personaleledelse og HR


Sprog Engelsk


Indbinding Hardback


Sider 176


Udgave


Længde 16mm


Bredde 250mm


Højde 180mm


Udg. Dato 11 jul 2013


Oplagsdato 11 jul 2013

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