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When Digital Becomes Human
Af: Steven Van Belleghem Engelsk Paperback
SPAR
kr 15
When Digital Becomes Human
Af: Steven Van Belleghem Engelsk Paperback

WINNER: CMI Management Book of the Year Awards 2016 - Commuter''s Read Category

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn''t just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business''s most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

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WINNER: CMI Management Book of the Year Awards 2016 - Commuter''s Read Category

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn''t just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business''s most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9780749473235
Indbinding: Paperback
Udgave:
ISBN-10: 0749473231
Kategori: PR
Udg. Dato: 3 apr 2015
Længde: 12mm
Bredde: 231mm
Højde: 157mm
Oplagsdato: 3 apr 2015
Forfatter(e): Steven Van Belleghem
Forfatter(e) Steven Van Belleghem


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 12mm


Bredde 231mm


Højde 157mm

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