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A History of Advertising

Af: Jef I Richards Engelsk Paperback
SPAR
kr 93

A History of Advertising

Af: Jef I Richards Engelsk Paperback

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

Forudbestilling - Få besked når varen er på lager!
Produktdetaljer
Sprog: Engelsk
Sider: 464
ISBN-13: 9781538199565
Indbinding: Paperback
Udgave:
ISBN-10: 1538199564
Udg. Dato: 16 jul 2024
Længde: 25mm
Bredde: 254mm
Højde: 178mm
Forlag: Rowman & Littlefield
Oplagsdato: 16 jul 2024
Forfatter(e): Jef I Richards
Forfatter(e) Jef I Richards


Kategori Medievidenskab: reklame og samfund


Sprog Engelsk


Indbinding Paperback


Sider 464


Udgave


Længde 25mm


Bredde 254mm


Højde 178mm


Udg. Dato 16 jul 2024


Oplagsdato 16 jul 2024

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