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A History of American Consumption
Af: Terrence Witkowski Engelsk Paperback
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kr 50
A History of American Consumption
Af: Terrence Witkowski Engelsk Paperback

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.



These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.



By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

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The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.



These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.



By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

Produktdetaljer
Sprog: Engelsk
Sider: 298
ISBN-13: 9780367874414
Indbinding: Paperback
Udgave:
ISBN-10: 0367874415
Udg. Dato: 12 dec 2019
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 12 dec 2019
Forfatter(e): Terrence Witkowski
Forfatter(e) Terrence Witkowski


Kategori Nyhedsmedier og journalistik


Sprog Engelsk


Indbinding Paperback


Sider 298


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm

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