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Branding the Nation, the Place, the Product
Engelsk Paperback
SPAR
kr 48
Branding the Nation, the Place, the Product
Engelsk Paperback

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets.



This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded.



The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.



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Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets.



This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded.



The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.



Produktdetaljer
Sprog: Engelsk
Sider: 166
ISBN-13: 9780367884871
Indbinding: Paperback
Udgave:
ISBN-10: 0367884879
Kategori: Kulturstudier
Udg. Dato: 12 dec 2019
Længde: 11mm
Bredde: 157mm
Højde: 234mm
Oplagsdato: 12 dec 2019
Forfatter(e):
Forfatter(e)


Kategori Kulturstudier


Sprog Engelsk


Indbinding Paperback


Sider 166


Udgave


Længde 11mm


Bredde 157mm


Højde 234mm

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