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Brandsplaining
Af: Jane Cunningham, Philippa Roberts Engelsk Paperback
SPAR
kr 18
Brandsplaining
Af: Jane Cunningham, Philippa Roberts Engelsk Paperback

''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut
________________­­­­­­­­­­­­­­­­­­­­­­­

Brands profit by telling women who they are and how to be.

Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________

''If you think we''ve moved on from ''Good Girl'' to ''Go Girl'', think again!'' Professor Gina Rippon, author of The Gendered Brain

''An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit''
Dr Aarathi Prasad, author of Like A Virgin

''This book has the power to change the way we see the world'' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

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''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut
________________­­­­­­­­­­­­­­­­­­­­­­­

Brands profit by telling women who they are and how to be.

Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________

''If you think we''ve moved on from ''Good Girl'' to ''Go Girl'', think again!'' Professor Gina Rippon, author of The Gendered Brain

''An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit''
Dr Aarathi Prasad, author of Like A Virgin

''This book has the power to change the way we see the world'' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9780241456002
Indbinding: Paperback
Udgave:
ISBN-10: 0241456002
Udg. Dato: 18 feb 2021
Længde: 23mm
Bredde: 153mm
Højde: 233mm
Oplagsdato: 18 feb 2021
Forfatter(e) Jane Cunningham, Philippa Roberts


Kategori Feminisme og feministisk teori


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 23mm


Bredde 153mm


Højde 233mm

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