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Consumer Behaviour in Tourism
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Consumer Behaviour in Tourism

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Produktdetaljer
Sprog: Engelsk
Sider: 484
ISBN-13: 9780367495596
Indbinding: Paperback
Udgave:
ISBN-10: 0367495597
Kategori: Salg og marketing
Udg. Dato: 15 dec 2020
Længde: 27mm
Bredde: 174mm
Højde: 246mm
Oplagsdato: 15 dec 2020
Forfatter(e) John Swarbrooke, Susan (University of Plymouth Horner, Susan Horner, Swarbrooke John


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 484


Udgave


Længde 27mm


Bredde 174mm


Højde 246mm


Udg. Dato 15 dec 2020


Oplagsdato 15 dec 2020

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