The New York Times bestselling guide to leading positive change in any organization—updated with new insights, research, and case studies 

Learning how to influence others may be the most important leadership skill you’ll ever develop. And yet most leaders don’t recognize this fact—that leadership, at the end of the day, is the capacity to influence behavior to drive results. When is the last time you saw a change effort yield something more than a t-shirt or mug emblazoned with the name of the effort?

Our review of 30 years of change literature reveals that fewer than one in eight workplace change efforts is successful. Most produce nothing more than cynicism. Because of these failed efforts and unfulfilled dreams, most leaders grow impatient. They ask: “Why aren’t people doing what they should be doing, and why can’t I get them to change?” 

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this popular guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®. Learn how to identify the personal, social, and structural levers that influence both motivation and ability, and how to work these levers for directed behavior change.

This new edition incorporates feedback from readers and learners over the past 10 years. Updates include:

• Updated stories and examples of the Influencer model 

• New research on behavior change 

• Practical applications for today’s challenges

• New insights from the authors’ experience applying the model over the last 15 years 

• Updated statistics, facts, and figures

• New case studies and business examples 

Learn effective influence strategies from leaders who demonstrate that leadership is intentional influence. Knowing how to motivate and enable others to change may be the most important leadership skill you’ll ever acquire. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live better, and even save lives.