Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

Digital Marketing in Practice

Af: Lizette Vorster, Hanne Knight Engelsk Paperback
SPAR
kr 35

Digital Marketing in Practice

Af: Lizette Vorster, Hanne Knight Engelsk Paperback

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice
balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Eksklusiv medlemspris 358 kr
Medlemspris 362 kr
Denne pris er kun for medlemmer. Du bliver automatisk medlem når du køber til denne pris. Prøv 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 393 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 35 kr
Se vores konkurrenters priser her
God 15.880 anmeldelser på

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice
balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781398608870
Indbinding: Paperback
Udgave:
ISBN-10: 1398608874
Udg. Dato: 3 mar 2023
Længde: 33mm
Bredde: 171mm
Højde: 241mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2023
Forfatter(e): Lizette Vorster, Hanne Knight
Forfatter(e) Lizette Vorster, Hanne Knight


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave


Længde 33mm


Bredde 171mm


Højde 241mm


Udg. Dato 3 mar 2023


Oplagsdato 3 mar 2023

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
E-BOG
Eksklusiv medlemspris kr 77

kr 113
Normalpris
kr 81
Medlemspris
SPAR
kr 36
BOG (HARDBACK)
Eksklusiv medlemspris kr 600

kr 732
Normalpris
kr 613
Medlemspris
SPAR
kr 132
BOG (HÆFTET)
Eksklusiv medlemspris kr 147

kr 150
Normalpris
kr 147
Medlemspris
SPAR
kr 3
E-BOG
Eksklusiv medlemspris kr 230

kr 245
Normalpris
kr 232
Medlemspris
SPAR
kr 15
E-BOG
Eksklusiv medlemspris kr 148

kr 157
Normalpris
kr 149
Medlemspris
SPAR
kr 9
BOG (PAPERBACK)
Eksklusiv medlemspris kr 243

kr 260
Normalpris
kr 245
Medlemspris
SPAR
kr 17
E-BOG
Eksklusiv medlemspris kr 139

kr 200
Normalpris
kr 145
Medlemspris
SPAR
kr 61
BOG (HARDBACK)
Eksklusiv medlemspris kr 173

kr 213
Normalpris
kr 177
Medlemspris
SPAR
kr 40
BOG (HÆFTET)
Eksklusiv medlemspris kr 331

kr 395
Normalpris
kr 337
Medlemspris
SPAR
kr 64
BOG (HÆFTET)
Eksklusiv medlemspris kr 259

kr 299
Normalpris
kr 263
Medlemspris
SPAR
kr 40
BOG (HÆFTET)
Eksklusiv medlemspris kr 237

kr 270
Normalpris
kr 240
Medlemspris
SPAR
kr 33
BOG (HÆFTET)
Eksklusiv medlemspris kr 222

kr 250
Normalpris
kr 225
Medlemspris
SPAR
kr 28
BOG (HÆFTET)
Eksklusiv medlemspris kr 320

kr 380
Normalpris
kr 326
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 335

kr 335
Normalpris
kr 335
Medlemspris
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (HÆFTET)
Eksklusiv medlemspris kr 245

kr 280
Normalpris
kr 249
Medlemspris
SPAR
kr 35
BOG (PAPERBACK)
Eksklusiv medlemspris kr 260

kr 315
Normalpris
kr 266
Medlemspris
SPAR
kr 55
BOG (HÆFTET)
Eksklusiv medlemspris kr 142

kr 179
Normalpris
kr 146
Medlemspris
SPAR
kr 37
E-BOG
Eksklusiv medlemspris kr 223

kr 298
Normalpris
kr 231
Medlemspris
SPAR
kr 75
E-BOG
Eksklusiv medlemspris kr 37

kr 50
Normalpris
kr 38
Medlemspris
SPAR
kr 13
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 507

kr 586
Normalpris
kr 515
Medlemspris
SPAR
kr 79
BOG (PAPERBACK)
Eksklusiv medlemspris kr 358

kr 393
Normalpris
kr 362
Medlemspris
SPAR
kr 35
BOG (HARDBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 595

kr 698
Normalpris
kr 605
Medlemspris
SPAR
kr 103
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 350

kr 383
Normalpris
kr 353
Medlemspris
SPAR
kr 33
BOG (PAPERBACK)
Eksklusiv medlemspris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Eksklusiv medlemspris kr 288

kr 303
Normalpris
kr 290
Medlemspris
SPAR
kr 15
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 271

kr 281
Normalpris
kr 272
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 506
Normalpris
kr 452
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63