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Get in the Game

Af: J Stringfield, Jonathan Stringfield Engelsk Hardback
SPAR
kr 55

Get in the Game

Af: J Stringfield, Jonathan Stringfield Engelsk Hardback

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports

In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.

This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.

Get in the Game provides:

  • A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry
  • Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety.
  • Practical discussions of gaming as a competitive platform or streaming viewing experience.
  • In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.

Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

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An essential guide for marketers and execs wishing to integrate their brands with modern games and esports

In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.

This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.

Get in the Game provides:

  • A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry
  • Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety.
  • Practical discussions of gaming as a competitive platform or streaming viewing experience.
  • In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.

Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781119855361
Indbinding: Hardback
Udgave:
ISBN-10: 1119855365
Kategori: Salg og marketing
Udg. Dato: 21 jul 2022
Længde: 23mm
Bredde: 160mm
Højde: 236mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 21 jul 2022
Forfatter(e) J Stringfield, Jonathan Stringfield


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 23mm


Bredde 160mm


Højde 236mm


Udg. Dato 21 jul 2022


Oplagsdato 21 jul 2022

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