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Getting Attention
Af: Susan Y Kohl Engelsk Paperback
SPAR
kr 60
Getting Attention
Af: Susan Y Kohl Engelsk Paperback
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today''s dynamic and noisy markets. It''s an insider''s look at what works and what doesn''t in the fast-paced, high-tech world of communications. You''ll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.

You''ll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you''re a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today''s dynamic and noisy markets. It''s an insider''s look at what works and what doesn''t in the fast-paced, high-tech world of communications. You''ll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.

You''ll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you''re a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 196
ISBN-13: 9780750672597
Indbinding: Paperback
Udgave:
ISBN-10: 0750672595
Kategori: PR
Udg. Dato: 31 aug 2000
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 31 aug 2000
Forfatter(e): Susan Y Kohl
Forfatter(e) Susan Y Kohl


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 196


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 31 aug 2000


Oplagsdato 31 aug 2000

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