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Global Alliances in Tourism and Hospitality Management

Af: John C Crotts, Dimitrios Buhalis, John Crotts Engelsk Paperback
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Global Alliances in Tourism and Hospitality Management

Af: John C Crotts, Dimitrios Buhalis, John Crotts Engelsk Paperback
Target your business strategies to fit specific tourist cultures!

Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy.

To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include:
  • Do we want to partner?
  • Do we have an ability to partner?
  • With whom do we partner?
  • How do we partner?
  • How do we sustain and renew a partnership over time?

    Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including:
  • deciding how and when to form alliances
  • handling multicultural management issues
  • identifying the basic elements of successful--and not so successful--partnerships
  • discovering the effects of culture on purchasing decisions
  • dealing with conflicts within alliances
  • ensuring cross-agency cooperation

    The development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.
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Target your business strategies to fit specific tourist cultures!

Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy.

To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include:
  • Do we want to partner?
  • Do we have an ability to partner?
  • With whom do we partner?
  • How do we partner?
  • How do we sustain and renew a partnership over time?

    Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including:
  • deciding how and when to form alliances
  • handling multicultural management issues
  • identifying the basic elements of successful--and not so successful--partnerships
  • discovering the effects of culture on purchasing decisions
  • dealing with conflicts within alliances
  • ensuring cross-agency cooperation

    The development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 174
ISBN-13: 9780789008183
Indbinding: Paperback
Udgave:
ISBN-10: 0789008181
Kategori: Serviceerhverv
Udg. Dato: 1 mar 2000
Længde: 0mm
Bredde: 216mm
Højde: 156mm
Forlag: Taylor & Francis Inc
Oplagsdato: 1 mar 2000
Forfatter(e) John C Crotts, Dimitrios Buhalis, John Crotts


Kategori Serviceerhverv


Sprog Engelsk


Indbinding Paperback


Sider 174


Udgave


Længde 0mm


Bredde 216mm


Højde 156mm


Udg. Dato 1 mar 2000


Oplagsdato 1 mar 2000

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