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Hacking Growth
Af: Morgan Brown, Sean Ellis Engelsk Paperback
SPAR
kr 21
Hacking Growth
Af: Morgan Brown, Sean Ellis Engelsk Paperback

''a compelling methodology... to increase market share quickly'' -- Eric Ries, bestselling author of THE LEAN STARTUP

''a must-read for anyone in business'' -- James Currier, managing partner, NFX Guild

''will teach you how to think like a marketer of tomorrow'' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method''s pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

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''a compelling methodology... to increase market share quickly'' -- Eric Ries, bestselling author of THE LEAN STARTUP

''a must-read for anyone in business'' -- James Currier, managing partner, NFX Guild

''will teach you how to think like a marketer of tomorrow'' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method''s pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780753545379
Indbinding: Paperback
Udgave:
ISBN-10: 0753545373
Udg. Dato: 27 apr 2017
Længde: 24mm
Bredde: 232mm
Højde: 155mm
Oplagsdato: 27 apr 2017
Forfatter(e): Morgan Brown, Sean Ellis
Forfatter(e) Morgan Brown, Sean Ellis


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 24mm


Bredde 232mm


Højde 155mm

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