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Luxury and Fashion Marketing
Af: Satyendra Singh Engelsk Paperback
SPAR
kr 68
Luxury and Fashion Marketing
Af: Satyendra Singh Engelsk Paperback

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.  

Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.  

Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management. 

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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.  

Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.  

Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management. 

Produktdetaljer
Sprog: Engelsk
Sider: 144
ISBN-13: 9780367650834
Indbinding: Paperback
Udgave:
ISBN-10: 0367650835
Udg. Dato: 1 aug 2022
Længde: 15mm
Bredde: 152mm
Højde: 228mm
Oplagsdato: 1 aug 2022
Forfatter(e): Satyendra Singh
Forfatter(e) Satyendra Singh


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 144


Udgave


Længde 15mm


Bredde 152mm


Højde 228mm


Udg. Dato 1 aug 2022


Oplagsdato 1 aug 2022

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