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Managerial Economics
Af: David Prentice, Tim Fisher, Robert Waschik Engelsk Paperback
SPAR
kr 128
Managerial Economics
Af: David Prentice, Tim Fisher, Robert Waschik Engelsk Paperback

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.

The text is separated into four sections:

  • basic microeconomic theory of the firm and the basic tools of game theory
  • problems related to the strategic interaction between firms, including price and quantity competition and product differentiation
  • issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions
  • marketing economics including information problems, advertising, durable goods and the product life cycle.

This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.

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Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.

The text is separated into four sections:

  • basic microeconomic theory of the firm and the basic tools of game theory
  • problems related to the strategic interaction between firms, including price and quantity competition and product differentiation
  • issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions
  • marketing economics including information problems, advertising, durable goods and the product life cycle.

This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.

Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9780415495172
Indbinding: Paperback
Udgave:
ISBN-10: 0415495172
Kategori: Spilteori
Udg. Dato: 22 mar 2010
Længde: 22mm
Bredde: 244mm
Højde: 175mm
Oplagsdato: 22 mar 2010
Forfatter(e) David Prentice, Tim Fisher, Robert Waschik


Kategori Spilteori


Sprog Engelsk


Indbinding Paperback


Sider 400


Udgave


Længde 22mm


Bredde 244mm


Højde 175mm


Udg. Dato 22 mar 2010


Oplagsdato 22 mar 2010

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