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Marketing Planning & Strategy
Af: John Dawes Engelsk Paperback
SPAR
kr 49
Marketing Planning & Strategy
Af: John Dawes Engelsk Paperback

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. 

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.

 

Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

 

Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.

 

Suitable reading for marketing planning and marketing strategy courses.

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We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. 

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.

 

Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

 

Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.

 

Suitable reading for marketing planning and marketing strategy courses.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781529760132
Indbinding: Paperback
Udgave:
ISBN-10: 1529760135
Udg. Dato: 28 sep 2021
Længde: 22mm
Bredde: 186mm
Højde: 232mm
Oplagsdato: 28 sep 2021
Forfatter(e): John Dawes
Forfatter(e) John Dawes


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 22mm


Bredde 186mm


Højde 232mm


Udg. Dato 28 sep 2021


Oplagsdato 28 sep 2021

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