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Mobile Marketing
Af: Ben Salter, Alex Michael Engelsk Paperback
SPAR
kr 56
Mobile Marketing
Af: Ben Salter, Alex Michael Engelsk Paperback
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
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In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9780750667470
Indbinding: Paperback
Udgave:
ISBN-10: 0750667478
Kategori: Salg og marketing
Udg. Dato: 20 mar 2006
Længde: 12mm
Bredde: 168mm
Højde: 233mm
Oplagsdato: 20 mar 2006
Forfatter(e): Ben Salter, Alex Michael
Forfatter(e) Ben Salter, Alex Michael


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 250


Udgave


Længde 12mm


Bredde 168mm


Højde 233mm


Udg. Dato 20 mar 2006


Oplagsdato 20 mar 2006

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