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Nonmarket Strategic Management
SPAR
kr 42

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

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Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Produktdetaljer
Sprog: Engelsk
Sider: 172
ISBN-13: 9781138918290
Indbinding: Paperback
Udgave:
ISBN-10: 1138918296
Udg. Dato: 22 jun 2017
Længde: 10mm
Bredde: 234mm
Højde: 158mm
Oplagsdato: 22 jun 2017
Forfatter(e) Cosmina Lelia (Radboud University Voinea, Hans (Radboud University Van Kranenburg, Hans Van Kranenburg, Cosmina Lelia Voinea


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 172


Udgave


Længde 10mm


Bredde 234mm


Højde 158mm

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