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Product Analytics

Af: Joanne Rodrigues Engelsk Paperback
SPAR
kr 63

Product Analytics

Af: Joanne Rodrigues Engelsk Paperback
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.

Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust.
  • Develop core metrics and effective KPIs for user analytics in any web product
  • Truly understand statistical inference, and the differences between correlation and causation
  • Conduct more effective A/B tests
  • Build intuitive predictive models to capture user behavior in products
  • Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data
  • Improve response through uplift modeling and other sophisticated targeting methods
  • Project business costs/subgroup population changes via advanced demographic projection
  • Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.
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Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.

Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust.
  • Develop core metrics and effective KPIs for user analytics in any web product
  • Truly understand statistical inference, and the differences between correlation and causation
  • Conduct more effective A/B tests
  • Build intuitive predictive models to capture user behavior in products
  • Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data
  • Improve response through uplift modeling and other sophisticated targeting methods
  • Project business costs/subgroup population changes via advanced demographic projection
  • Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.
Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9780135258521
Indbinding: Paperback
Udgave:
ISBN-10: 0135258529
Udg. Dato: 7 jan 2021
Længde: 24mm
Bredde: 179mm
Højde: 231mm
Forlag: Pearson Education (US)
Oplagsdato: 7 jan 2021
Forfatter(e): Joanne Rodrigues
Forfatter(e) Joanne Rodrigues


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave


Længde 24mm


Bredde 179mm


Højde 231mm


Udg. Dato 7 jan 2021


Oplagsdato 7 jan 2021

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