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Service Management and Marketing Principles

Af: Jay Kandampully, David J. Solnet Engelsk Paperback
SPAR
kr 35

Service Management and Marketing Principles

Af: Jay Kandampully, David J. Solnet Engelsk Paperback

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.

This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

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This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.

This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Forudbestilling - Få besked når varen er på lager!
Produktdetaljer
Sprog: Engelsk
Sider: 234
ISBN-13: 9781032749655
Indbinding: Paperback
Udgave:
ISBN-10: 1032749652
Udg. Dato: 7 jun 2024
Længde: 16mm
Bredde: 231mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 jun 2024
Forfatter(e) Jay Kandampully, David J. Solnet


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 234


Udgave


Længde 16mm


Bredde 231mm


Højde 155mm


Udg. Dato 7 jun 2024


Oplagsdato 7 jun 2024

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