In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

Covering the latest theories and concepts and taking an action-oriented approach, the book includes:

• Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation
• Four diagnostic chapters providing practical tools for each stage of the strategy process
• Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay
• ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena

Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies.

Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world.